Insite Data Solutions provides Business and residential Demographic Activity summaries that are valuable data driven business tools. Knowing how buying decisions are made means this information can be usedto identify markets likely to respond to a particular product or offering.
Also, your business can become more customer focused through greater market understanding. Naturally this focus
should heighten customer satisfaction and ultimately lead to further sales and business growth.
Buying decisions are typically made from two places, Home and Work. So, information concerning local residents and employees can provide a very powerful decision making tool.
Profiles of these areas are incorporated in our one page Residential and Business Demographic Activity Summaries, also available are the business activity hit lists which make identifying key business to business targeting
Details included in these demographic profiles are:
- Age, Income,
- Birthplace
- Family Type
- Dwelling Type
- Employee Numbers
- Size of Businesses and
- Industry groups of Local Business ...and more, in fact all Census collected variables are available to be profiled.
Insite Data Solutions use the latest available Australian Bureau of Statistics (ABS) Census & Australian Business Register data.

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Demographic Activity Summary
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Business DemographicActivity Summary
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Latest Australian Census available
Latest New Zealand Census available
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