Site Selection is one of the most vital elements to forecasting customer value and optimising sales potential, a good decision is essential. Utilising target demographics and specifically tailored mapping tools, areas of interest can be ranked according to the greatest target mix and complimentary business activity. Use a targeted approach to find the right locations for your product or service. Insite Data Solutions can assist in the location selection process via the use of specifically tailored mapping tools that point retailers directly to the shopping strips or shopping centres that are surrounded with the greatest mix of your target market and complimentary retail activity. The example maps below show the targeting of demographics and the ranking of strips that have the greatest complimentary retail activity. These tools assist with identifying: Shopping Strips Shopping Centre Locations Homemaker Centres Match your Target Market Demographics Shopping strips / Centre Size Rank the potential of each area Target Market Index Maps     Site Selection Opportunities Map   [click on images for larger view] Latest Australian Census available Latest New Zealand Census available

 

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